A considered approach.
A genuine partnership.
I bring strategic thinking and practical delivery together to help businesses make better use of email marketing and CRM.
Direct expertise.
Without the layers.
I'm Rachael, an independent email marketing and CRM strategist with over 16 years' experience in digital marketing.
I've worked with businesses across ecommerce, fashion, drinks, interiors, professional services and training. Each business is different, but the principle is the same: understanding the customer and creating communications that are valuable to them and the business.
I take a hands-on approach to the work. That might mean creating a lifecycle strategy, setting up automation, managing campaigns or finding opportunities in the data. I'm comfortable moving between the detail and the wider commercial objectives.
If you work with Sprint Panda, you work with me directly.
The name has
a purpose.
Panda: nurture the relationship
Good email marketing is not just about the next send. It's about understanding people, being relevant and building relationships over time.
Sprint: keep things moving
I work independently, make decisions efficiently and turn strategy into action without unnecessary complexity.
Together, it's a simple promise: thoughtful customer relationships and practical commercial momentum.
Practical, personal,
collaborative.
Understand the business
Start with your goals, customers, existing activity and the areas with the greatest potential.
Set clear priorities
Build a considered plan that balances customer experience, commercial outcomes and available resources.
Make it happen
Deliver the work, review performance and keep improving what matters.
Have something in mind?
Let's talk.
Whether you need strategic direction, ongoing support or help with a particular project, I'd be happy to hear about it. Relevant examples of my work are available on request.
hello@sprintpanda.com ↗Email is the live contact option. No enquiry details are stored on this website.