Email marketing & CRM

Good strategy.
Better customer relationships.

From a first interaction to a long-term customer relationship, I help businesses plan, build and optimise communications that make a difference.

Discuss your project ↗About me
Email marketing services: welcome, promotional, seasonal, transactional and onboarding emails; newsletters, event invitations, surveys, abandoned carts, milestones, personalised recommendations and win-back campaigns.
From the first welcome to winning customers back. Enlarge graphic ↗
Email marketing in practice

The right message.
At every stage.

Welcome new subscribers, nurture interest and bring customers back with timely, relevant email.

From seasonal campaigns and newsletters to abandoned-cart reminders and personalised recommendations, I help plan, build and refine communications throughout the customer journey.

Let’s talk about your email marketing ↗
My areas of expertise

Support where
you need it most.

Email & CRM strategy

Review existing activity, identify opportunities and develop a plan aligned with your objectives, customer behaviour and resources.

Lifecycle & automated journeys

Build and refine welcome, nurture, post-purchase, retention and re-engagement journeys that respond to customer needs.

Campaign planning & management

Manage the calendar, messaging, builds, checks and delivery of campaigns while keeping the bigger picture in focus.

Segmentation & personalisation

Make communications more relevant using customer data, behaviour and lifecycle signals.

Performance & optimisation

Use reports, testing and commercial measures to understand what is working and where to improve.

Lead nurturing & conversion

Help service-based businesses turn initial interest into stronger relationships and qualified opportunities.

Strategy and implementation

I don't just recommend the next steps. I can help you deliver them.

Whether that's improving an existing programme or putting new journeys in place, I combine a strategic view with the practical knowledge to get it done.

Platforms

Tools are important.
How you use them matters more.

Platform experience: Klaviyo, Mailchimp, Stripo, Keap, HubSpot, Kajabi and Shopify.
View platforms in detail ↗
  • Klaviyo: ecommerce, email automation, audience segmentation and lifecycle optimisation.
  • HubSpot: CRM, lead nurturing, workflow automation and marketing communications.
  • Kajabi: customer emails and lifecycle activity for digital products, learning and services.

My focus is always on using your platform to meet business goals, not adding complexity for the sake of it.

Get in touch

Have something in mind?
Let's talk.

Whether you need strategic direction, ongoing support or help with a particular project, I'd be happy to hear about it. Relevant examples of my work are available on request.

Email is the live contact option. No enquiry details are stored on this website.